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Past editions of the newsletter
Jan 21, 2026·3 min read
Building Brands, One Conversation at a Time
Today I had an incredible call with a member—an Olympic athlete who's thinking about her legacy beyond the track...
Jan 20, 2026·4 min read
The $50K Question Every Print Shop Should Ask
A $500 order walked through our doors last month. Most shops would see $500. I saw something different...
Jan 19, 2026·5 min read
Why I Stopped Chasing Viral Merch
Three years ago, I was obsessed with making the next big thing. Now? I focus on making the right thing...
Jan 18, 2026·3 min read
The Art of the Soft No
Not every customer is your customer. Here's how I learned to say no without burning bridges...