The showroom closed. The momentum didn't.
They shut everything down. We figured out curbside pickup and kept shipping. Leaders show up when it hits the fan.
The coronavirus shut down the PrintBliss showroom. That's not a metaphor — the doors closed. And while companies everywhere were firing people in waves, Samir was on camera talking through what that meant for real orders, real customers, real seniors who weren't going to get their graduation merch the normal way. The answer wasn't perfect. It was curbside. Meet you at your car.
F4milyMatters kept shipping. Online orders were still moving. That wasn't luck — it was the result of years of building systems that didn't depend on foot traffic to function. His coach had told him something that stuck: leaders are the ones who show up when things get hard. This episode is Samir testing that theory in real time.
He talked about OnlyFans for brand development — half joking, full serious about the point underneath it. The unnecessary stuff falls away in a crisis. What's left is what actually matters. For him, that meant digital infrastructure, community trust, and staying visible when everyone else was going quiet.
The showroom shut down. We had no choice — COVID took that from us. But orders were still sitting in the system, and people still needed their stuff. So we figured it out. Meet us at your car. F4milyMatters kept shipping online. PrintBliss kept moving. My coach told me leaders are the ones who show up when it hits the fan — I believed that then and I believe it now. The unnecessary stuff falls away. What's real stays.
About This Story
Recorded during the COVID-19 shutdowns of 2020, Episode 11 finds Samir Hamid navigating the closure of the PrintBliss showroom while keeping F4milyMatters orders moving and staying honest about what a crisis reveals. He talks curbside fulfillment, mass layoffs across corporate America, the case for going all-in on digital, and what it actually means to lead when everything is uncertain. Raw, specific, and worth revisiting.
Episode 11 was recorded during the first wave of COVID shutdowns — the PrintBliss showroom closed, graduation seasons were evaporating, and Samir was on camera figuring it out live. He didn't panic. He pivoted to curbside, kept F4milyMatters shipping, and made a case for why this moment belonged to the people who were already building. This one holds up.
▶Full Transcript
Unfortunately due to the coronavirus we have shut down our showroom. Now, 345 more people dead in the U.S. ...getting hit. You're fired, you're fired, you're fired, you're fired, you're fired. You get what I'm saying? That's how companies do it. We in the perfect time to really understand how to maximize online, dawg. My coach actually said we're the leaders when sh** hits the fan. All digital apparel orders that have already been placed before this. We'll meet you at your car. I know that's gonna affect like a lot of seniors and stuff graduating and all that. All the unessential sh** is just gonna go out the window. And I still feel strongly about where I stayed with that. For Family Matters, all online orders are still shipping out. So if you place an order online, we'll figure out a way to get it out to you. To me, it's always really important to build a momentum for the show before the artists are even announced. So part of me was thinking about starting an OnlyFans for like brand development. But like we all bust our b****s. What's going on, man? What's up? You shopping? Yeah, check us out.