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IdeaJul 25, 2026

How to Sell a Clothing Brand: The 4-Month Sales Cycle

IdeaJul 24, 2026

DTG vs Screen Printing (vs Embroidery, Sublimation, and Cut and Sew)

IdeaJul 23, 2026

How to Plan a Year of Clothing Drops: Seasons, Collections, Deliveries

IdeaJul 22, 2026

Design Planning for Clothing Brands: Consistency Beats Inspiration

IdeaJul 21, 2026

How to Build a Clothing Collection: The 4 Core Elements

IdeaJul 20, 2026

How to Budget a Clothing Collection (Before You Design Anything)

IdeaJul 19, 2026

Goal Setting for Clothing Brands: Turn $100K Into 11 Shirts a Day

IdeaJul 18, 2026

Brand vs Business: The Foundation Every Clothing Brand Skips

IdeaJul 17, 2026

How to Start a Clothing Brand: Welcome to T-Shirt University

StoryMay 22, 2026

14 years rooted in Charlotte

StoryMay 22, 2026

267 clients came back ten or more times

A hundred good decisions can change everything
EpisodeMay 22, 2026

A hundred good decisions can change everything

We don't just take what comes
EpisodeMay 22, 2026

We don't just take what comes

EpisodeMay 22, 2026

Nail guns, no excuses

EpisodeMay 22, 2026

Your knowledge come from experience

EpisodeMay 22, 2026

If you don't put it into the physical world, it doesn't exist

EpisodeMay 22, 2026

A t-shirt is worth about 4,700 impressions

EpisodeMay 22, 2026

349 pieces. Less than 24 hours. Still haven't slept.

It started with a MacBook on Craigslist
EpisodeMay 22, 2026

It started with a MacBook on Craigslist

Building through COVID
EpisodeMay 22, 2026

Building through COVID

7:04 a.m. Seven pounds, four ounces.
EpisodeMay 22, 2026

7:04 a.m. Seven pounds, four ounces.

T-Shirt University is open to everyone
EpisodeMay 22, 2026

T-Shirt University is open to everyone

Lungs empty. GoPro in hand. Still here.
EpisodeMay 22, 2026

Lungs empty. GoPro in hand. Still here.

A brand is what you tell. A business is what you sell.
EpisodeMay 22, 2026

A brand is what you tell. A business is what you sell.

The foundation, not the market
EpisodeMay 22, 2026

The foundation, not the market

Nobody's story is better than anybody else's
EpisodeMay 22, 2026

Nobody's story is better than anybody else's

WrittenMay 1, 2026

The Anniversary Drop: 12 shots

WrittenMay 1, 2026

The Charlotte Shirt

WrittenMay 1, 2026

82 frames from one studio session

WrittenMay 1, 2026

The Hornet Run: 8 shots

WrittenMay 1, 2026

50 jerseys. Numbers, names, stitched letters.

WrittenMay 1, 2026

Love CLT: 23 shots

WrittenApr 1, 2026

Pulled from ten years of prints

WrittenApr 1, 2026

Where the F4mily Matters partnership started